BACKGROUND
Stimulating interest in Classical Pilates among the clients of Fitnesspark Allmend Luzern required different approaches, both digital and print.
Classical Pilates Training has 6 Basic Principles:
- Concentration
- Control
- Centering
- Precision
- Movement/Fluidity
- Breath
PROJECT
To stimulate interest, we photographed the instructors executing movements representative of the 6 Pilates Principles. We produced F4 format black/white posters and displayed throughout the center. The increase in attention via questions and visitors to the studio gave the Pilates Team a chance to direct sell to potential clients which was one of their main goals.
For even more contrast , we created a colorful F4 poster to greet visitors at reception with a “call-to-action”
The following are 4 of the Black/White images in addition to the “Call-to-Action” poster.
… you are invited to view a summary of some of the work completed by Social52 in 2014 for Migros Fitnesspark Allmend Luzern, Pilates Studio Allmend