BACKGROUND & PROJECT
With the continued growth of the Pilates Studio Allmend, Migros Fitnesspark Allmend Luzern management decided the time had come to create a unique brand identity for the studio.
Their request was to develop a logo which not only gave personality to the Studio but also incorporated the Fitnesspark Migros Brand. Social52 had total design freedom from there.
2 distinct designs were developed with multiple variations. All were considered interesting, however the open-armed design they chose best fit their expectations. The rest of 2015
projects were focused on the incorporation of the logo across marketing and business materials.