BACKGROUND
ColibriFIT offers clients multiple services that can be enjoyed individually or customized by Martina into a program that fits your personal fitness goals. Social52 was contracted to photograph each of the activities offered: Private Fitness Training, Classical Pilates and Zumba. The main objective: use the images to populate the website and later business assets & advertising.
PROJECT
“Healthy Bodies – Healthy Minds – Healthy Living” is the key message from ColibriFIT. The energy and passion Martina brings with her into each activity is palpable. The photos were to communicate not only that joy and passion, but the elegance and grace of a healthy body and mind.
Several Photo ideas were developed for each service inclusive of the message to be communicated. Color vs Black/White images were predetermine to help communicate the desired mood for each category: Black/White was the clear choice for the Cover Photo and Classical Pilates. Color was the natural selection for both Fitness and Zumba. All costumes, hair and makeup were predetermined and a photo shoot plan prepared.
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Martina Blaettler - Fitness Trainer
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Martina Blaettler, Pilates Instructor
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Martina Blaettler, Fitness Trainer
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Martina Blaettler, PIlates Instructor
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Martina Blaettler, Pilates Instructor
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Martina Blaettler