BACKGROUND
ColibriFIT Logo design was the most critical first step once the vision of the company and messaging was clear. Martina’s vision for her brand was fresh & energetic with a vibrant color scheme reminiscent of the Colibri’s she fell in love with during he time in Costa Rica. Her goal was to create a brand identity that would appeal to men and woman of all ages and communicate the liveliness and vitality that comes from healthy living.
PROJECT
- Brainstorm on a NAME for the company that was a reflection of Martina and her vision.
- Developed 3 Unique Logo Concepts
- Researched Multiple Color Palettes
- Produced Vertical/Horizontal Versions of the Logo