beOK Training

The “beOK Training” project focused on Logo Development, Website Design & Branding, and Photography. Kerstin was looking for a brand which was simplistic & representative of her training philosophy. The name “beOK Training” evolved from Kerstin’s focus on inspiring overall well-being in her clients and empowering them to obtain their optimal level of fitness. The logo design was selected for it’s cleanliness and nod to her interest in Asian culture after having lived abroad for several years. The Website followed the same principle of fresh, clean and focused. “Less is More” was the guiding principle for this work.